I entered the YCN 2016 brief to re-engage 18-30 year old females through a new advertising campaign and this is what I came up with. 

I decided to enter this competition as I had been working on a series of lino cut and watercolour prints and I wanted to put them in context in the commercial world. 

I am really happy with how these turned out and the project has sparked a new interest in illustrative branding which I plan to do more of.